NewMarket Services

Marketing Director

Location US-VA-Richmond


About Us

Afton Chemical Corporation is part of the NewMarket Corporation (NYSE: NEU) family of companies, and is one of the largest global suppliers of lubricant additives and offers a broad line of fuel additives worldwide. 


1) Lead and develop the regional Marketing team to drive the implementation of the total business strategy in the region.  Profit growth responsibility: approximately $750m-$1 billion per annum revenue by region  


 2) Globally lead the development of a key segment strategy and related product groups via the Afton Strategy and Planning Process.


  • Lead and develop the regional Marketing team to drive the implementation of the consolidated regional growth strategy.
    • Organize and develop the Marketing team both short term/long term (Approximately 20 people)
    • Chair regional S&OP/IBP to ensure alignment between the commercial and operational organization, and drive improved customer satisfaction, efficiency, and profit
    • Key Deliverables
      • Drive market Share and Gross Profit growth YOY
      • Implementation of documented and aligned 5 Year view of product and customer strategy to support regional growth through a balanced portfolio
      • Implementation of documented and aligned annual marketing plans that support the key KPI delivery


  • Globally lead the development of a key segment strategy (Passenger Vehicle/Commercial Vehicle/Industrial).
    • Influence without power matrix stakeholders, and represent the strategy at Afton Leadership/Board level
    • Key Deliverables
      • 1 to 10-year view of market (audit/prioritization) with recommended objectives, strategies to support attainable goals on market share/profit growth.
      • Maintain a global market database for product groups to support market assessment for product development (APDP) and targeted growth strategies (PNB)
      • Documented global strategies as it relates to product group marketing mix.
        • Product
        • Price
        • Promotion


  • Drive an effective “Lead to Cash” process and related data/digitalization strategies.
    • Marketing Content Delivery/Sales Generation
    • Pricing (Value Proposition Development and Quantification, Margin management)
    • Sales Forecasting (Pipeline, Transition management, External drivers)
    • Competitor intelligence management


  • Develop the Afton One Team, One Goal culture and Future Vision as a key representative on Regional Leadership Team and Global Marketing Council
  • Be an expert in Afton’s matrix, operational and business process, and role model of the culture
  • Cultivate relationships with key customer, industry influencers and key strategic partners.




  • BS/BA in Marketing/Business
  • 15 years relevant work experience
  • 5+ years of commercial business leader and management experience


  • An equivalent combination of experiences that will support the required skill base may replace one or more of the specific experience requirements above.



  • MBA
  • Technical experience (e.g. Engineering, Chemistry) or petroleum industry experience
  • 10 years interface as a commercial business leader



  • Demonstrates effective leadership skills and the ability to work productively in a cross functional team environment
  • Proven experience developing and leading marketing/pricing strategies
  • Demonstrates effective influencing, negotiating and diplomacy skills
  • Demonstrates strong analytical skills, including ability to understand and analyze market trends and make appropriate recommendations/decisions regarding pricing in particular product groups and market segments
  • Demonstrates sound business and financial acumen as a part of the decision making process
  • Demonstrates an ability to effectively solve problems and resolve conflicts
  • Demonstrates effective organizational skills and is able to prioritize work, develop appropriate timelines and work to deadlines
  • Demonstrates effective oral and written communication skills; listens effectively
  • Demonstrates flexibility and adaptability to quickly changing business environment
  • Able to develop a strategic plan of action, implement and follow through with the plan
  • Able to travel as required


Working at Afton

Who We Are - We're a diverse, global family of individuals, who share a passion for developing innovative solutions. We build our professional relationships on respect, integrity and a commitment to safety and quality. Just as these values apply to our professional relationships, they also apply to the way feel about our neighbors and communities.


Our Work - At Afton, our innovative R&D programs lead to global growth. Our lubricant and fuel additives are among the most highly developed and widely used in the petroleum industry. Afton is a recognized and trusted supplier of driveline lubricant additives, engine oil additives, fuel additives and industrial lubricant additives.


Benefits / Compensation - We offer competitive compensation and benefit packages that reflect our commitment to our employees. Our employees are our most treasured asset and we have dedicated resources that allow us to reward our employees for their commitment on an ongoing basis - ensuring our compensation packages are competitive in the industry.



An Equal Employment Opportunity/Affirmative Action Employer.  All qualified applicants will receive consideration for employment without regard to the individual’s race, color, sex, sexual orientation, gender identity, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.



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