NewMarket Services

Marketing Manager

Location UK-Bracknell
Category
Marketing

Overview

We have a fantastic opportunity for an expereinced individual to join our Marketing team in a role that is a blend of Marketing, Product Management and Business Management.

 

The role will be responsible for implementation of the Marketing strategy across the region and support the achievement of annual financial targets being a champion for their product line activities.

 

At Afton, we look for employees to work collaboratively and to support this we require all employees to be office based. We work 35 hours a week with an early Friday finish and provide flexibility around start/ finish times to support people. We are flexible as and when working from home is needed, on an ad hoc basis, to support personal requirements.

Responsibilities

  • Be seen as the ‘Champion’ for defined product lines within the region; represent and influence these product lines at a global level
  • Development of a new global marketing strategy for designated product line.
  • Implementation of the global marketing strategy for the region.
  • Lead the development of the EMEAI annual operating plan within the broader planning cycle and long range plan for the product line
  • Acquire and analyze relevant market, industry and competitive data, communicate results to Sr. Management and make recommendations for marketing programs that create value for current and future Afton products in the marketplace.
  • Consult with sales/business, customers and OEM's to determine market / customer needs and expectations.
  • Working in consultation with the Research & Development team, develop and present new product and market opportunities, ensuring Afton’s solutions meet agreed customer needs
  • Develop Product line analysis and make recommendations for modifications to the product portfolio to meet marketing and profitability targets
  • Consult with R&D regarding the status for product development in order to establish appropriate timeline for implementation of marketing programs.
  • Coordinate global marketing review of product portfolio pricing for designated product line.
  • Work with pricing team to monitor and manage pricing activity.
  • Support the sales team with the preparation of business propositions, product differentiation strategies, training material and market trend updates as required
  • Work in cross-functional teams to monitor and develop tactics to achieve marketing and profitability targets. Maintain effective communication with other team members to ensure that direction is understood by all and efforts are co-operative and complementary
  • Work with Marketing Communications team to develop communication, promotional and sales support material. Consult with R&D, business and external affairs to ensure accuracy and protection of proprietary data.

 

Qualifications

 

EDUCATION & EXPERIENCE
Degree qualified or equivalent experience (ideally Marketing or Business related field)

Strong, relevant work experience in a marketing environment

Proven record of success in a full mix B2B marketing / Business Management role

 

 

 

SKILLS/ ABILITIES 

  • Strong presentation skills
  • Ability to lead and influence internally and externally to achieve agreed objectives
  • Offers initiative to drive value in the areas where assigned champion
  • Use effective team working to ensure successful completion of projects
  • Excellent analytical skills – ability to assimilate large amounts of data, develop insight and articulate a clear way forward
  • Excellent communication skills
  • Able to work under pressure to achieve business goals
  • Effective project management skills
  • Demonstrate flexibility and adaptability to quickly changing business environment
  • Able to travel abroad (mostly Europe) as required

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