Senior Marketing Manager

Office based - Bracknell RG12 2UW

Competitive salary & benefits

Reporting to the Marketing Director, you will be responsible for:

• Driving the development and implementation of Marketing plans and long-term strategies.
• Leading the global implementation of the pricing strategy for your assigned product lines.
• Managing, coaching and developing a team of 2 Marketeers, focusing on continuous growth of the team, individual competencies and career development.

This role will have a heavy Product Management focus, with strategic and operational responsibility for a key product area.

Working across the business, you will be required to form trusted partnerships with key stakeholders within Sales, R&D as well as the wider business to consult on market insights and trends, support effectively with new product development and introductions and build a deep understanding of the business to ensure Marketing strategy aligns with global strategies and objectives.

Developing a long-term vision for Afton’s presence in market segments, you will be responsible for setting longer term strategy and annual Marketing plans, ensuring planning and communications are:

• Anchored in market needs.
• Delivering value to customers through win-win solutions.
• Achieving financial targets and profitable growth.
• Maintaining and building on existing business.
• Converting new opportunities.

To be suitable, you must be able to demonstrate strong strategic Marketing Management experience, specifically with solid Product Management skills, as well as experience and capabilities in leading and developing an experienced team. The ideal candidate will have experience in a similar industry with transferrable knowledge.

You must have strong business and financial acumen, with proven experience in delivering Value Based Pricing to monetise product and service benefits. You will be expected to seek continuous margin improvement and protection through portfolio and bottom quartile reviews, cost to serve initiatives, or general price increases in response to external costs.

Key Education, Experience and Skills Required:

• Demonstrates effective leadership skills and ability to develop team
• Successfully works productively in a cross functional team environment
• Demonstrates effective influencing, negotiating and diplomacy skills
• Demonstrates strong analytical skills, including the ability to understand and analyze market trends and make appropriate recommendations/decisions regarding pricing and particular product groups and market segments
• Demonstrate an ability to effectively solve problems and resolve conflicts
• Demonstrate ability to make sound decisions based on all available data and cross functional input
• Demonstrates flexibility and adaptability to quickly changing business environment
• Able to travel as required
• Skills, software knowledge and/or certifications specific to the industry/function